School of Marketing

Web3 Marketing

For a Web3 product to scale, it has to be marketed properly to the right audience, or it risks failing before it has even begun.

Start Learning

Start Date

April, 2025

Duration

4 Weeks

Location

Virtual

Average Salary

80,000

undefined Curriculum

Week 1

Introduction to Web3

Overview of Web3: Learn the Evolution from Web1 and Web2 to Web3 and the key concepts of decentralization, blockchain and smart contracts.
Core Technologies: Understand the basics of Blockchain Technology, Cryptocurrencies and Decentralized Applications.
Web3 Ecosystem: Deep dive into the Key Players of the Web3 Ecosystem such as Ethereum, Binance Smart Chain, Solana, Optimism. Learn about DAOs and NFTs.

Week 2

Web3 Marketing Fundamentals

Principles of Web3 Marketing: Understand the strategies used in decentralized marketing and how to take community centric approaches to build Transparency and trust in Marketing.
Target Audience: Identify and Understand Web3 users and how to segment the Web3 Market.
Branding and Positioning: You will learn how to develop a Web3 brand Identity and how to craft a unique value proposition.

Week 3

Content and Community Management

Content Creation for Web3: Learn how to create educational, promotional and thought leadership content used to engage members in decentralized communities.
Discover social media strategies that drives the growth of Web3 platforms such as Twitter, Reddit and Discord by leveraging influencer partnerships and collaborations to successfully scale multiple Web3 projects.
Platforms for content distribution: Medium, Substack and YouTube.

Week 4

Marketing Channels and Tools

Web3 Advertising: Learn the native ads in Decentralized Applications and Blockchain Networks.
SEO and SEM: Learn how to optimize for blockchain-related search queries and how to use paid search strategies and ad placements to increase traffic and visibility from organic search results.
Email Marketing and Newsletters: We will cover the process of building and managing a Web3 email list and learn how to create effective newsletters and campaigns.

Week 5

Metrics and Analytics

Key Performance Indicators: Learn how to measure engagement and growth in the contexts of Web3. You will also learn how to track a token and NFT performance.
Tools for Web3 Analytics: You will get used to the tools for blockchain analytics platforms, social media and community metrics.
Data Privacy and Security: You will learn how to ensure user data is protected and how compliance work in the decentralized data regulation space.

Week 6

Case Studies and Practical Applications

Successful Web3 Campaigns: Learn how to analyze successful marketing campaigns and their strategies to improve business growth, increase brand awareness, attract new customers and generate more sales.
Hands-On Projects: Learn how to create and launch a mock marketing campaign typically used for promotional purposes. You will gain hands on experience on how to build and manage a community.
Future Trends and Innovation: We will explore the emerging trends in Web3 marketing and how to prepare for future developments in Blockchain Technology.

Week 7

Assessment and Certification

Quizzes and assignments at the end of each module.
Final Project: Comprehensive Web3 marketing plan.
Certification upon successful completion of course.

Pricing

Early birds

One-time payment

If you choose this payment plan, you will be required to make a full payment.

N/A

$50

Apply now

Course Material (Lifetime access)
1 on 1 mentorship with the Instructor
Access to Telegram and Discord community (Lifetime access)
Live Classes and Hands-on Projects

Discount Limited time only!

Start Your New Career Faster

Learn the Skills

Excel in the skills that top industries need. Our expertly curated career path sets you apart for excellence.

Prep for interviews

Our program includes personalised interview prep sessions, so you’re fully equipped to showcase your skills and expertise.

Access to Mentorship

Our lifetime access to mentorship program pairs you with top web3 industry leaders who will guide you from the basics to the most advanced skills, supporting you at every step of your journey.